M&N Creative Director Draft: Don C

As leaders in nostalgic sportswear and premium streetwear, Mitchell & Ness, has announced Don C as Creative Director of our Premium Goods program. A veteran in the industry boasting an impressive catalog of collaborations with luxury brands, and a day one supporter of Mitchell & Ness, Don is as authentic and influential to sports fashion as they come. One of the most innovative creatives of this generation, Don is the founder of Just Don and the owner of fashion shopping staple, RSVP Gallery in Chicago.

This appointment strengthens our long-standing existing relationship, which began in 2011. For the past 12 years, the creative vision of Don C has permeated through our elevated headwear and apparel collaborations for the NBA, NFL, MLB and more.

We look forward to continuing to elevate the sports and streetwear industry together, through the storytelling and legendary apparel of Mitchell & Ness, and the high-level, luxury vision of designer, Don C.

Don C. enthusiastically speaks to joining the brand in an official capacity, stating, "Working with Mitchell & Ness is a dream come true. I grew up on throwbacks and sportswear, so it's an honor to be able to impact something that affected me so much through my creative journey and love of sports. I'm looking forward to storytelling and creating more timeless products alongside the Mitchell & Ness team."

Kevin Wulff, CEO of Mitchell & Ness, expressed his excitement about the appointment and said, "Don's energy, vision, and creativity are going to be invaluable to the growth of our recently acquired NHL rights, as well as new premium products with NBA, MLB, NFL, and MLS."

In this new role, Don will be tasked with continuing the excellence of 119 years of our brand’s heritage. We will continue to pave the way forward in sports storytelling, with Don at the creative helm, as we move forward into another era of authenticity, premium products, and legendary moments.